Casa Vega x Foo Fighters Collaboration

Campaign

Created ongoing series of partnerships between Casa Vega (64-year-old celeb-favorite restaurant) and notable bands such as Fall Out Boy and the Foo Fighters, increasing brand awareness, sales, and donations for No Us Without You, a charity providing food security for undocumented back of house staff and their families impacted by the pandemic

Role

Handled from beginning to end— ideated, executed, project managed, cross-collaborated with talent’s respective teams, garnered press in national and regional outlets, reported on results

Results

• Coverage in 35+ media outlets

• 23+ million media impressions

• On-air radio mention on ALT 98.7

Top Coverage