360 REHer Campaign
Campaign
Partnered with REHer, a non-profit dedicated to advancing women-identifying and nonbinary food & beverage entrepreneurs, that involved a 360 marketing campaign and a curated all-female chef & restauranteur menu lineup to amplify brand awareness, boost sales, increase new customer acquisition, and drive retention rates
Role
Project lead, created campaign landing page including all copy, design, + graphics, created email campaigns and content, spearheaded an in-person activation, and co-produced all organic + paid social content with an external agency
Results
Record numbers across the board from sales, pageviews, new customers, and return customers
Sales increased by 100.20% compared to the previous sales cycle
Total number of orders increased by 89.70% compared to the previous sales cycle
New customers increased by 233.40% compared to the previous sales cycle
Return customers increased by 19.34% compared to the previous sales cycle
