In Good Company Website Relaunch
Project
In Good Company is a direct-to-consumer brand that partners with the best local chefs and restaurants in Southern California to release limited-edition meals. All dishes are delivered in reusable and returnable containers, utilizing a closed-loop system.
In Good Company had not changed its website since launching in March 2020 and by Fall 2022, it needed a significant refresh. The goal of the website refresh was to clearly communicate the company’s product, and mission plus showcase what the brand had evolved to over the past 2 years.
Role
Led the inception of the project, wrote all copy across the website, developed the content strategy, led creative direction, and collaborated closely with web and graphic designer
Results
Sales increased by 63.92% compared to the previous sales cycle
Total number of orders increased by 29.44% compared to the previous sales cycle
Unique pageviews increased 150% compared to the previous month
Webpage exit rates decreased by 11% compared to the previous month
